A focused Meta ads programme for 1300 Cleaning Group, built to put your roof cleaning work in front of the people on the Gold Coast who actually need it, homeowners with mould and lichen on the roof, owners getting a property ready to sell, and acreage and solar homes with big roofs worth a proper clean, then turn that attention into booked jobs, with every dollar tracked so you always know what your spend is doing.
The Gold Coast climate is hard on roofs. Warm, humid and coastal means mould, lichen and moss spread fast, and most homeowners do not think about it until the streaks are impossible to ignore or they are about to sell. The demand is sitting right there on thousands of roofs, the job is just getting in front of the owner at the moment they decide to do something about it.
Meta is the most efficient way to do that. Facebook and Instagram let us reach homeowners in the right suburbs with a strong before and after that makes the problem obvious and the result undeniable. The goal is simple: a steady flow of quality roof cleaning enquiries from people who own their home and care how it looks, and a clear picture of cost per lead and cost per booked job from day one.
Roof cleaning is a homeowner service, so the targeting is built around home ownership, the right suburbs and the moments that make someone finally book. We run a few audience groups against your creative and let the data show which ones bring the best jobs. Below is where we start.
We focus spend on the suburbs full of detached, owner-occupied homes with the kind of roofs that streak up in the Gold Coast climate, rather than the whole coast.
The core of the strategy. We build the audience around people who own and look after their home, then let the creative do the rest.
The moments when a roof clean goes from someday to this month. These audiences and creative angles tend to bring the fastest bookings.
Once data starts flowing, this is where the real efficiency comes from. We use your own customers and engagement to find more jobs like your best ones, and reach the people who refer roof work.
The creative does the filtering too. A streaked, mould-covered roof next to a clean one is one of the most convincing ads in this trade. Strong before and after photo and drone footage makes the problem obvious and the result undeniable, so the targeting and the creative pull in the same direction.
Simple and transparent. One monthly management fee to Fresh Digital, and a recommended ad spend that you pay direct to Meta from your own payment profile. No setup fee, and no lock-in.
Setup fee waived. The one-off campaign build and tracking setup is normally a paid item. We are waiving it in full for 1300 Cleaning Group as an introductory offer to get the campaign live. Why $50 a day to start: roof cleaning is a solid-ticket job, so even a small number of bookings a month covers the spend and the management fee comfortably. We start at a level that lets the data settle, then scale as the cost per booked job proves out.
All figures are in AUD and exclude GST. Management is billed monthly in advance, month to month, with no lock-in contract. Ad spend is paid directly to Meta from your own payment profile and is not handled by Fresh Digital. Recommended ad spend is a starting guide and can be adjusted up or down at any time. Results from advertising can vary and are not guaranteed.
Sign below to accept this proposal and we will get the campaign built and live. You can draw or type your signature.
By signing you accept the Meta Ads management scope and the $550 per month fee, ex GST, month to month with no lock-in. Ad spend is paid direct to Meta.