A focused Meta ads programme for Dirtbusters, built to put your ceramic coating work in front of the people on the Gold Coast who actually own the cars worth protecting, luxury and performance vehicle owners, business directors and the local car community, then turn that attention into booked high-value jobs, with every dollar tracked so you always know what your spend is doing.
A ceramic coating is a considered purchase. The owner of a new Porsche, a Range Rover or a freshly delivered Tesla is not searching for the cheapest detailer, they want their investment protected and they want it done by someone who clearly knows premium vehicles. The Gold Coast is full of exactly these people, and right now most of them have never heard of Dirtbusters.
Meta is the most efficient way to reach them. Facebook and Instagram let us put your work in front of affluent suburbs, luxury and performance car owners and local business directors, with photo and video that shows the finish off and the kind of cars you coat. The goal is simple: fewer cheap enquiries, more high-value jobs, and a clear picture of cost per lead and cost per booked job from day one.
High-value ceramic coating is a niche audience, so the targeting matters more than almost anything else. We build a few audience groups, run them against your creative, and let the data show which ones bring the best jobs. Below is where we start.
We focus spend on the postcodes where the high-value cars actually live, rather than the whole coast. This alone lifts the quality of every enquiry.
The core of the strategy. We stack interests around the marques, the lifestyle and the car community so your ads land with people who already love their vehicle and want it protected.
The people most likely to own a premium car and pay for a premium coat. Meta has tightened its job title and income targeting in recent years, so we reach this group through a stack of proxies that reliably skews to higher earners.
Once data starts flowing, this is where the real efficiency comes from. We use your own customers and engagement to let Meta find more people just like your best jobs.
The creative does the filtering too. Ads that show high-end cars, the quality of the finish and the value of paint protection naturally attract owners who care about the result and quietly screen out the lowest-price shoppers, so the targeting and the creative pull in the same direction.
Simple and transparent. One monthly management fee to Fresh Digital, and a recommended ad spend that you pay direct to Meta from your own payment profile. No setup fee, and no lock-in.
Setup fee waived. The one-off campaign build and tracking setup is normally a paid item. We are waiving it in full for Dirtbusters, on the basis that your brother's business will also be coming on board with Fresh Digital. Why $50 a day to start: ceramic coating is a high-ticket job, so even a small number of bookings a month covers the spend and the management fee several times over. We start at a level that lets the data settle, then scale as the cost per booked job proves out.
All figures are in AUD and exclude GST. Management is billed monthly in advance, month to month, with no lock-in contract. Ad spend is paid directly to Meta from your own payment profile and is not handled by Fresh Digital. Recommended ad spend is a starting guide and can be adjusted up or down at any time. Results from advertising can vary and are not guaranteed.
Sign below to accept this proposal and we will get the campaign built and live. You can draw or type your signature.
By signing you accept the Meta Ads management scope and the $550 per month fee, ex GST, month to month with no lock-in. Ad spend is paid direct to Meta.